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Wednesday, December 07, 2005

QUALITY HOUSEPAINT REMAINS A SMART INVESTMENT

QUALITY HOUSEPAINT REMAINS A SMART INVESTMENT

When it comes to investments, most people think of stocks, bonds or real estate. But one of the best investments a homeowner can make is to choose a top quality exterior paint for his or her home.

Even though the rising cost of petrochemicals has made paint a little more expensive of late, painting with a top quality acrylic latex exterior coating can still save the homeowner hundreds or even thousands of dollars in the form of long-term home maintenance costs.

Longer Lifespan
Top quality latex paints made with 100 percent acrylic binder last at least twice as long as ordinary housepaint: up to 10 years or more, versus a lifespan of only three or four years with ordinary exterior paint.

The cost of the longer-lasting coating? Only $8 to $10 more per gallon. And since it takes only about 20 gallons to apply two coats of paint on an average size house, the added cost of a top-quality product is just $160 to $200.

More to the point, the great majority of the cost of repainting, typically more than 90 percent, goes for labor. As a result, it's important to paint with a coating that lasts as long as possible.

In the final analysis, top quality acrylic latex paint should be on your "buy" list as a way of protecting your biggest investment your home. To help identify the top quality paint that's best for your exterior project, ask for advice at your local paint or hardware store, or at a decorating center.

Visit other areas of the Rohm and Haas Paint Quality Institute for additional information on painting and decorating your home.