How Much Is A Customer Worth?

How Much Is A Customer Worth?


How do you determine how valuable a customer can be to you? Well for one thing they represent immediate income, and secondly they offer you a testimony of your good work, and thirdly, they can give you lots of referrals.

And the fourth reason is they will call you back to paint for them again. Take all that into consideration and I guess a customer can be worth thousands and thousands of dollars to you over the years in the painting business!

I know this from experience. Thinking about just one customer that after 10 years has had me back quite a few times in just the last year has also given me many referrals.

I can trace new business 5 and 6 levels deep and probably deeper from some of my oldest and best painting customers.

That’s the exciting thing about owning your own painting business. You get to meet a lot of fine, interesting people that have lots of money to hire you with. And they have lots of friends who have lots of money to hire you with too!

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